About LES: the SEFU* link exchange script
(* SEFU - Search Engine Friendly URL's)
Have you ever head the Remington shaver man comments... "I was so impressed with the shaver, I bought the company!", or something to the effect. Well, the development of LES has a very similar story...
After trying many link exchange scripts from the, what seemed, very attractive free link exchange scripts to the high priced featured packed link exchange scripts, costing over $300, I was continually finding myself very disappointed and disheartened with the poor performance, expensive add on modules, lack of IMPORTANT features and the non-existent technical and product support... that was until I stumbled across an amazing web site content management and link directory script.
After many months of trying the script on many different web sites and servers located in the US, the UK and Australia I found the scripts performance, the features and the support was nothing short of unbelievable! The script surpassed any of the scripts I had tried previously and was half the price of the more expensive scripts I had purchased in the past. Needless to say, these previously purchased scripts now permanently reside in my trash can.
The script included everything form the all important automated link exchange features to income generating PPC advertising modules, the ease of Google and Yahoo Adword campaign integration, link database import functions, plus, some cute features including online polls, visitor greetings and a large variety of visitor action statistical data. This script had everything I had been looking for... and more!
After many months of rigorous performance testing in many different environments on many different web sites, the script had proven itself time and time again to be the best of the best!
Although the script was truly amazing the features included were what I would consider far more than most people would ever use. After stepping back and looking at the script from an professional affiliate marketers and web site marketing point of view, I saw the huge potential to develop the script for 3 specific niche markets:
- those looking for a fully automated link exchange script to help with their web site search engine rankings,
- those online affiliate and associate entrepreneurs looking for an easier way to manage their affiliate shopping malls, product directories and merchant datafeed catalogs,
- and for those online merchants looking to improve their product exposure and search engine rankings by developing their own combined search engine friendly product catalogs and link exchange program in much the same way affiliate shopping malls are created.
With these ideas and niche markets in mind I approached the developers of the script and asked them if they were interested in creating a feature reduced version of the script incorporating a number of my own SEO techniques, web site marketing and affiliate link management ideas and features, whilst keeping the performance and the overall functionality of the original script in tact.
Six months and many late nights later, LES: the Link Exchange Script was finally completed and officially released to the public on the 1st of January 2006!
